A person that is holding a "bag" of a particular cryptocurrency and has held it perhaps from ATH down to close to zero. They are at a point where they can hardly sell it due to the immense financial loss and emotional pain. The coins feel like a dead weight, dragging them down and sucking the colour from their entire life.

The original and best Bitcoin / crypto meme. The result of a late night rant on Bitcoin talk forum circa 2014, when a BTC holder misspelled the word HOLD. In true copypasta style, it was seized upon and reposted constantly until it became the rallying cry of the Bitcoin community and survives to this day. It encourages investors to buy and then simply HODL their Bitcoin and crypto, on the premise that over time it will just go up, No trading or clever moves required.

That beautiful moment when a coin breaks its ATH and enters the rare space known as price discovery. For example, in the 2020-2022 cycle, Bitcoin broke through previous ATH of ±20k and entered prices discovery. Nobody know where it would go, price was in unchartered territory. In the end it reached a peak of… you guessed… $69k before dropping back down. The next period of price discovery will be when it exceeds 69k in the future. When will that be? The million BTC question.

Like many crypto terms, this originated in gaming culture, and means Good Game.