A (crypto) exchange operated by a centralized authority or entity e.g. Coinbase or Binance. The alternative to a DEX, or dentralized exchange like Uniswap or Sushiswap.

Changpeng Zhao is the founder of the popular crypto exchange, Binance. CZ reminds us of the pirates of the carribean that stuck their middle fingers up at every member of the establishment. CZ is arguably the richest man in the world through Binance - which ran for years with no headquarters or offices listed anywhere. "I believe in decentralisation", said CZ. Fucking epic. Until national governments went on the offensive. CZ quickly swapped a t-shirt for a suit and became a big KYC fan. Love him or hate him... you gotta love CZ. "Put your head down and BUIDL" - old Chinese proverb according to CZ.

A DAO is an entity with no central point of authority. It is essentially a member-owned crypto community with a shared wallet and distinct token. Amongst other utilities, the token gives community members voting rights. Other key rules are written down in code and enforced by a smart contract on the blockchain. All activity is transparent and public.

The reveal is often the most fun you can have in an NFT project cycle. Many projects delay the reveal to let the dust settle after mint, make sure the contracts are in order and let the secondary market find its footing. Then when the reveal happens, strap in because the price can go anywhere. Often the question is asked ‘Wen reveal?’.